Gabberts Fine Furniture
Gabberts Fine Furniture
In 2025, Gabberts Fine Furniture underwent a full digital brand refresh across web design, digital content, and consumer communications. The redesign introduced a more modern and cohesive visual identity through updated web pages, promotional assets, homepage design, and consumer email campaigns, resulting in improved usability, clarity, and brand consistency.
Year: 2021-Present
Tools: Adobe Suite, FASTR Frontend, ZMGAS, Listrak, Rackspace, JSON, Content Manager System, Microsoft 365
Consumer Emails
The original emails lacked clear hierarchy and consistent brand voice. These emails are redesigned to improve readability, align with the company’s visual identity, and create stronger calls to action that better guide consumer behavior.
Mattress Brand Pages
Mattress shopping can feel overwhelming. This redesign simplifies the decision-making process by highlighting key comfort features and benefits in a clear, intuitive layout that supports user confidence.
Category Pages
These redesigned category pages balance aesthetic consistency with clear structure, helping create a more seamless browsing experience across living room, dining, and home collections.
